How this gift helps the planet
The Sumatran Jungle Rabbit (Nesolagus netscheri) is extremely isolated, making its home only in the Bukit Barisan Mountains on the Indonesian island of Sumatra. It listed as critically endangered by the IUCN and was thought to be extinct until it was accidentally photographed in the late 1990s.
WWF scientists who explored Bukit Barisan Selatan National Park in September 2008 were lucky enough to happen upon one of the rabbits and were able to take a direct photo of it. Since the jungle rabbits are so isolated and have not been studied in the wild, there is scarce information on their behavior and habitat. The Sumatran Rabbit is interesting in that it has striped fur, thought to have been an evolutionary development to help the rabbit hide on the rainforest floor.
WWF's strategy is to facilitate efforts to conserve, protect and restore endangered species populations.